Privacy Policy

Effective: September 24, 2026

Darkside Snowboards values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you interact with our website, services, and communications.

1. About Us

“We,” “us,” or “our” means Dark Side of the Moon, Inc., doing business as Darkside Snowboards, with its principal place of business located at:

1842 Killington Rd
PO Box 507
Killington, VT 05751

2. About This Privacy Policy

Your privacy is important to us. This Privacy Policy explains how we collect, use, and disclose your personal information when you use our website and services, make a purchase, create an account, contact us, or sign up to receive our marketing communications, including email and text messages.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we use your personal information, please contact us at info@darksidesnowboards.com.

3. What Personal Information We Collect and How We Collect It

We collect personal information that you provide directly to us, including:

Contact Information – such as your name, email address, mailing address, phone number, and other information needed to contact you about our services or your orders.

Account and Order Information – such as information associated with your customer account, purchase history, billing and shipping information, and products or services you purchase from us.

Payment Information – when you purchase products or services through our website, you may provide payment information such as credit card or other payment details. Your financial information may be collected and stored by a third-party payment processing company. The use and storage of that information is governed by the applicable privacy policy of the payment processor.

Communications Information – we may collect information you provide when communicating with us, including when you contact customer service, call us, email us, or send or receive text messages. This may include how you contacted us, your marketing preferences, and other information you choose to share.

Survey and Promotional Information – you may provide additional personal information when you complete a form, respond to surveys or questionnaires, provide feedback, participate in promotions, or use other features of our services.

Automatically Collected Information – when you use our website, we may automatically collect information such as your browser type, device information, IP address, browsing activity, and information about how you interact with our website through cookies and similar technologies.

4. How We Use Your Personal Information

We may use the personal information we collect to:

• Process and fulfill your orders and provide products and services you request.

• Communicate with you regarding your purchases, account, inquiries, customer service requests, or other transactions.

• Send you newsletters, promotional offers, product information, and other marketing communications if you have opted in or where otherwise permitted by applicable law.

• Send you text messages and other communications that you have requested or consented to receive.

• Monitor and analyze trends, usage, and activities in connection with our services and improve our website, products, and customer experience.

• Facilitate contests, sweepstakes, promotions, and other marketing activities.

• Detect, investigate, and prevent fraudulent transactions and other illegal activities.

• Protect the rights, property, and safety of Darkside Snowboards, our customers, and others.

• Comply with applicable legal requirements.

• Carry out our obligations arising from contracts entered into between you and us, including billing and collection.

We may also use your personal information for other purposes described to you at the time the information is collected or as otherwise permitted by applicable law.

5. Our Legal Basis for Processing

Where applicable law requires us to have a legal basis for collecting and using your personal information, our legal basis will depend on the information concerned and the circumstances in which we collect it.

We may process your personal information when:

• You have provided your consent.

• We need the information to perform a contract with you, such as processing an order.

• Processing is necessary for our legitimate business interests and those interests are not overridden by your rights.

• We are required to process the information to comply with a legal obligation.

• Processing is necessary to protect the vital interests of you or another person.

If you have questions about the legal basis on which we collect or use your personal information, please contact us using the information in the “Contact Us” section below.

6. How We Share Your Personal Information

We do not sell, trade, or rent your personal information to third parties.

We may share your personal information with trusted vendors, consultants, and other service providers who process information on our behalf to help us operate our business. These may include providers of:

• Website and ecommerce services

• Payment processing

• Shipping and fulfillment

• Data analytics

• Marketing and communications

• Customer service

• Other business and financial services

We may also share information in connection with, or during negotiations of, a merger, sale of company assets, financing, acquisition, or other transaction involving all or a portion of our business.

We may be legally required to disclose or share your personal information in certain circumstances, such as to comply with a court order, legal obligation, or law enforcement request, or when necessary to protect our rights, property, or safety.

7. Text Messaging and SMS Privacy

If you choose to receive text messages from Darkside Snowboards, we may use your phone number and related information to send you the text messages you have requested or consented to receive, including promotional messages, offers, updates, and customer service communications.

Your consent to receive marketing text messages is not a condition of purchasing any goods or services from us.

We do not sell or rent your personal information. Your mobile information and consent to receive SMS messages will not be shared with third parties for their own marketing purposes. We may share your information with service providers that assist us in operating our text messaging program, subject to their obligations to protect your information.

You may opt out of marketing text messages at any time by following the opt-out instructions provided in our messages. You may also contact us at info@darksidesnowboards.com to request changes to your marketing preferences.

Reply STOP to opt-out. Message and data rates may apply.

8. Your Marketing Choices

When you subscribe to our newsletter, email marketing, text messaging, or other promotional communications, we may use your personal information to provide you with products, services, offers, and content that may be of interest to you.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

You may opt out of marketing text messages by following the opt-out instructions included in our text messages.

You may also ask us to stop sending you marketing communications by contacting us at info@darksidesnowboards.com.

If you opt out of marketing communications, we may still send you non-promotional communications related to your orders, account, transactions, or other services you have requested.

We will not share your personal information with third parties for their own direct marketing purposes without your consent.

9. Cookies and Tracking

Our website may use cookies and similar technologies to enhance your browsing experience, analyze website traffic, understand how users interact with our website, and improve our services.

You may be able to disable cookies through your browser settings. However, some features of our website may not function properly if cookies are disabled.

10. Retention of Your Data and Deletion

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and as needed to comply with applicable legal, accounting, or reporting requirements.

When determining how long to retain personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, why we need the information, and applicable legal requirements.

We may retain certain personal information when necessary to comply with legal obligations, establish or defend legal claims, resolve disputes, prevent fraud, or maintain appropriate business records.

You may contact us to request information about our retention practices or to request deletion of your personal information, subject to applicable legal requirements and exceptions.

11. International Transfers

Where required by applicable law, we will ensure that transfers of personal information to countries outside the United States take place pursuant to appropriate safeguards.

12. Your Data Protection Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:

• Access your personal information.

• Correct inaccurate or incomplete personal information.

• Request deletion of your personal information.

• Object to or restrict processing of your personal information in certain circumstances.

• Request portability of your personal information, where applicable.

• Withdraw consent where we process your personal information based on your consent.

To exercise any applicable rights, please contact us using the information in the “Contact Us” section below.

We will respond to requests in accordance with applicable data protection laws.

13. Data Security

We use reasonable physical, electronic, and managerial safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, or applicable legal requirements.

When we make changes, we will update the “Effective” date at the top of this page and, where appropriate, take reasonable steps to notify you of significant changes.

We encourage you to review this page periodically for the latest information about our privacy practices.

15. Contact Us

The data controller of your personal information is:

Dark Side of the Moon, Inc.
1842 Killington Rd
PO Box 507
Killington, VT 05751
info@darksidesnowboards.com

If you have questions or concerns about this Privacy Policy, our handling of your personal information, or your marketing preferences and privacy rights, please contact us at info@darksidesnowboards.com.